In the last decade, the most drastic changes in business came from new and exciting digital business models. AirBnB, Uber, Netflix and Klarna Bank have all disrupted traditional markets, and many more are bound to follow.
Modern customers are simply looking for the best value propositions. We've all seen how digitalisation has been ruthless towards former incumbents. Just think about the businesses that have been out-competed by Subscription, Freemium, Online Marketplaces, Sharing over Owning, On-Demand and Open Source business models.
The digital leadership mindset and competence to build a relevant business model before the competition does, could have a major strategic impact on your business!
You have two options: disrupt, or be disrupted. Where will you be?
We'll get the key stakeholders onboard right away setting the scene for the journey together. We'll define objectives, goals and collaboration.
Typically you have valuable material for us to study in order to be prepare the workshops.
Trend spotting is not only interesting, it's very useful to understand which trends and to which degree they will impact your business going forward. Afterwards, we've used our collective intelligence and structured our needs for action. Many will impact the business model.
Here we will deep-dive the value proposition of you company. We'll look into your products and services, gain creators and pain relievers. Often we discover new opportunities, especially related to trends. We'll also understand customer profiles in terms of customer jobs, pains and gains.
Enlightened with trends and the value proposition and customer profiles, we'll work through external attractiveness. We'll specify ideal customers segments, channels, customer relationships and revenue streams. Once completed we will have listed a number of opportunities, both incremental improvement but also typically new revenue streams to be tested.
With the value proposition and customer insights we need to find ways to develop and cater to the discovered needs. So we'll plan for key activities, resources, partners and plan for the cost structure.
Over the course of 4 intensive workshops we have:
The above will be documented and summarised to aid the implementation work going forward.
A clearer view on relevant and impactful market trends and changing customer demands
A good understanding of how to create, deliver and capture customer value in the new economy
A concrete, actionable and well-considered Business Model Canvas to base strategic decisions on
A concrete set of strategic actions and next steps to guide the implementation of your new business model