We live in an age of instant gratification. Leads, prospects and customers want information - and they want it now. However, most companies obviously won't have someone available to help 24/7. This is where conversational marketing and intelligent chatbots come in.
Having a pleasant conversation is probably the easiest way to learn about your buyer's goals, plans, challenges and buying questions. Now, intelligent chatbots can actually do a lot of the qualification work for you, while providing your customers with a fast and personalised experience.
Every time a new potential buyer chats in, she will automatically be converted into a new lead, your chatbot will ask questions and record answers, and enrich your lead database. If the lead revisits your website and engages with your chatbots again, more questions will be asked and more data will be collected.
Isn't it great what technology can do?
Let's start by defining your goals and set clear objectives. How should conversations add value to marketing.
We'll set clear goals and objectives for chats and bots.
Timing is key. The help should arise when visitors need and appreciate it.
Chatbots can be really cool. Let's put effort into smart scripts and workflows to follow upon completion.
Enriching contact data gives us valuable insights on goals, challenges and key data. We'll enrich a contacts data over time.
A healthier sales pipeline with more qualified opportunities at lower costs
A bigger, richer and more segmented marketing database at lower costs
A human-like buying experience requiring less human resources
An additional touchpoint generating more interactions with prospect