The purpose of any business website should be to generate more new leads.
Attracting anonymous website visitors is one thing, but converting them into known qualified leads and growing the marketing database is what you should really be aiming for. Leads may become prospects, prospects may become opportunities, and opportunities may become paying customers.
If a brick-and-mortar store in the capital's high street sees millions of passersby on a daily basis, traffic is high. However, if nobody enters the store to at least seriously consider making a purchase, this fictional business will be gone - and soon.
Traffic without conversion is pointless!
For most websites, improving new lead generation is actually not that complex. You just have to understand what kind of content to offer, and how to measure and optimise conversion ratios. We know how it works, and we'd happy to help you get real results!
Let's start by defining your relevant lead generation KPI's.
Defining lead qualification criterias are key for both the quality of leads and tactics. We only need the good leads.
We should define where conversion should happen and in what form.
Top of the funnel offers are built for conversion and lead generation. Let's define and promote.
Continuous improvement is key for a growing database of leads.
Already converted leads can and should be enriched over time.
A more productive website with a steadier inflow of new qualified leads
A richer marketing database with more lead data to segment and filter the pool
A measurable and optimisable digital lead conversion strategy
The ability to design an effective lead conversion strategy