Especially when selling something that requires some consideration, buyers will typically not request an offer or sales meeting the very first time they come to your website. Be mindful that lead generation is not the same as lead nurturing.
Lead nurturing is about educating, exciting and progressing leads through their buyer's journey. And, whereas a key metric for lead generation is new leads, lead nurturing is all about sales qualified leads (SQLs).
This is how you should be thinking about nurturing leads:
An effective lead nurturing strategy will make a massive difference on your business growth. Now let's go and do some cherry picking!
Let's start by defining your relevant lead nurturing KPI's and goals. This will be closely related to your sales plan.
Your database is often a possible goldmine when you segment it the right way.
So now we an audience with a message and launch the first campaign.
Manual work around campaigns can be significantly reduced by workflows. Let's be smart with our time!
Content is the currency to educate and prepare good fit leads to progress in the buyer's journey. Let's prepare to amaze the audience with insights.
Lead nurturing should naturally improve over time.
A more productive marketing organisation delivering more SQLs to the sales team
A measurable and optimisable digital lead nurturing strategy
The ability to design an effective lead nurturing strategy