More often than not marketing and sales work independently towards different goals and KPI's. The negative impact on business growth, sales, and profitability is actually rather unnecessary.
We can help you fix the misalignment between marketing and sales, up to the point that the two teams are truly united into one growth team.
Prepare to boost sales with more and better collaboration!
We analyse and prioritise which teams/departments to focus on. The purpose is to focus on the highest potential.
Understanding the buyer´s journey is key for alignment. With that understanding we prioritise where to focus on which steps to focus the alignment on. Again highest impact wins.
Which are the current key processes for marketing and sales? When understood and identified we want to tap into those processes to create alignment where it matters.
A central problem is that the departments often track different KPI's which makes it very challenging to track, improve and grow together.
Yes, once the metrics are set we build reports measure progress. The purpose is to find the baseline and improve from there.
Analyse and understand the impact of the initiative is key for further improvement.
Change is by nature disliked. Therefore, it's very important to "freeze" the new ways into the work processes. That way new improved alignment becomes the new normal.
A more structured and more productive marketing and sales organisation
A structural improvement for the sales team that will result in more revenue
A stronger sense of collaboration and shared responsibility to drive real results