You'll find that we're actually kind of nerdy when it comes to our customer's numbers and metrics. We're looking forward to making sure that your marketing and sales teams are measuring the right metrics, collecting the right kind of data, and are interpreting the data to make better business decisions, leading to better business outcomes!
Traditional digital marketing goals are often defined around vanity metrics such as social media likes, email open rates, and website visitors. Those kind of metrics are critical nor actionable. Instead, the effective CMO should measure and improve the impact she has on real sales numbers, such as SQLs generated, Marketing Sourced Revenue, and Customer Acquisition Costs.
A typical modern sales organisation is already built around basic individual and team performance metrics like win rates, sales cycle length, net new sales and meetings generated. But do we know what kind of behaviours drive sales success? Or what we can do to lose fewer deals?
Measuring the right metrics results in a smarter and more productive growth organisation!
We analyse and prioritise which goals and objectives to focus on.
Understanding the buyer's behaviours that are directly linked to reaching the goals are key. With that understanding we prioritise which metrics matter the most.
Too many metrics clouds the judgement. We'll agree on the metrics that matter and are actionable.
Metrics should be easy to find and track. We'll connect your data and visualise for you.
To get you going we'll design the first set of data-driven insights. We'll also setup goals, automise distribution of reports and show the data where people can see it.
Receiving the reports is merely the first step. To take action on the data you see is the next level we'll train you for.
The key metrics should be like friend that is always close with you. Metrics should be a natural part of the everyday work life.
A more measurable and manageable marketing and sales organisation
A more data-driven leadership team making more informed decisions
A smarter, more productive, more competitive and more profitable business
A stronger sense of measurable collaboration to strengthen the culture and unite marketing and sales towards shared growth goals