We estimate that more than 99% of websites today, display the exact same content for every single website visitor. But not every visitor plays the exact same role, needs the exact same solution, the exact same type of information, or is currently in the exact same stage of the buyer's journey.
We tend to look at "website traffic" as one homogeneous group, but really they are all individual human beings who were driven to your website in hopes of finding information helpful to them. Just think about the difference in content a prospect should see in order to become customer, versus the content an existing customer should see to purchase more of your products.
Different buyers visit your website for different reasons.
Relevant content and timing are key for a personalised website experience. Personalisation leads to trust and credibility, which in turn helps build a stronger relationship between you and the buyer.
The website technology is here - let's give the people what they want!
Let's start by defining what we want to achieve and by when.
Templates are fast ways to get going. or we can migrate your existing design to a modern CMS platform.
A website shouldn't be a silo. Let's connect to relevant systems.
Common website assets include header, footer etc. Also, producing and adding content is key. As the need of content creation vary greatly, it is excluded in the scope but can be added as an extra.
Let's optimise the first set of webpages and setup a communication channel for content updates, the blog.
A website with no or limited conversion is ineffective. Let's add lead capture at specific conversion points.
The best way to improve is to analyse and understand the gap vs. actual traffic and the set goals. Therefore, traffic and conversion analytics are key to setup.
A smart website that is optimised for attracting traffic and converting leads
A smart website that delivers a personalised experience for each visitor
A smart website where content is easy to update and optimise for performance
A CMS that is user-friendly and easy to change without needing developing skills