Gamification is predicted to be the fourth technical wave coming after the likes of internet, mobile and social media. Already, it's the silent success factor of most successful applications. What can gamification do for you is the key question?
Gamification is all about using engaging game elements in the real world. To be accurate, we are not creating a video gaming; we are enhancing the experience of the workplace.
Now, why would we need to do that? Well, as research show, <20% of the co-workers are actively engaged at work. Positively impacting their presence (mental and physical) will improve result in a happier more engaged workplace with:
The strategy dashboard is the master plan for any well crafted gamification initiative. It holds and connects the core ideas and provides direction for execution.
Gamification without a plan tends to be superficial and not engaging. We'll not fall into that trap.
We have 8 human core drives. We systematically build our game experience upon those linking drives to game elements.
The 8 core drives is a great start. However, inevitably, your players will start and adopt the experience at a different pace.
To cater for this, we create game mechanics for 4 different player stages as an additional layer. That means we add features to make the game interesting starting out, being a regular player and the masterful player.
In number it means the experience will be planned around 32 scenarios (8x4) making the game last longer.
The 8 core drives is a great start. The 4 game experience levels add depth. Lastly, we cater for 4 different player personalities.
Your co-workers are diverse in characters. Creating a one-size-fits-all experience can be a tough challenge. Therefore, we can add a layer for 4 personas making the game even more engaging.
In number it means the experience will be planned around 108 scenarios (8x4x4) making the game last longer and more relevant.
A long wish list of desired features is fine. A prioritised list ranking on power and ease of developing is excellent.
Scarcity of resources apply in gamification initiatives too. We'll optimise output by planning ahead.
Now we're into the details of the game elements. We'll list the desired game elements linked to the strategy. Moreover, we'll connect them. When completed, we have a "script" of the gamification experience.
Strategies and spreadsheets do not visually convey a gamification experience. Therefore, we'll design concept wireframes visualising the game.
A tailored gamification experience plan designed to engage your employees
Alignment between gameplay desired behaviours and company objectives
A detailed interlinked mapping of players, desired actions, feedback mechanics, metrics, win-state and rewards
A specified and prioritised list of features and a game concept visualisation