This purpose of this program is to transform your existing marketing organisation into a data-driven lead machine.
Some marketing teams just need a nudge in the right direction. They may already have the structure in place to design and execute on a great marketing strategy, but lack the measurability to prove their success. This is a great starter program to start collecting more data, focus on the right metrics, and using the right tools to make better business decisions!
We can only improve what we can see, and we can only see what we can measure.
Modern buyers and customers expect a personalized website experience. Play along or lose their attention.
Attracting the right buyers to your website is the first step in lead generation. If too few people know you exist, you can't expect to grow sales.
A steady flow of new qualified leads is the lifeblood of any growing organization.
Not all leads are created equal. To increase sales productivity, invest more in nurturing hot and warm leads while ignoring the bad ones!