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With an outdated website a serious rebooting was needed both in terms of design and function - and if possible asap. The new website needed a more modern design, responsiveness, SEO optimization, and overall better support of the customer's journey.
Homepage prior to our work
A smaller project group was put together with people from both TeQflo and StoryTourist. Needed and desired functions and UX-design were presented in a brief. Sections were moved, images added, pages created and removed. All with the purpose of optimizing the customer experience.
We created a design with the most important "job-to-be-done" in mind, taking the visitors to their popular guided walks, the products. To relieve support a FAQ page was created where visitors easily could find answers to the most common questions.
Whenever we work on a web project we more than often work according to the "Growth-Driven Design" methodology as our basis, regardless of the size or scope of the project. It is our opinion that it's both more cost-efficient and also sees the project finished in time more often in comparison to traditional web development.
With a new design and a better site structure in place, Sotrytourist have the best conditions for attracting and converting more visitors.
They have the basis for more efficient SEO and most definitely a design that better reflects their awesome business idea! Regardless of visitors navigating on a laptop, mobile, or tablet, it's streamlined to help the visitor accomplish what they set out to do.
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