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ReFleQt Blog

Streamline Contract Renewals: HubSpot Hacks for Seamless Automation

Looking to streamline contract renewals and gain an overview that saves time and minimizes manual work? You're in the right place! Today, we will delve deep into the world of HubSpot Hacks with a focus on Operations Hub. We'll explore an exciting method for automating and correcting dates with custom code. Join us as we guide you through the steps to create a smooth and efficient process for contract renewals that could revolutionize your business! In this week's blog, there will be a little more hands-on HubSpot Hacks, with a focus on the custom code part of Operations Hub!

Picture of Viktor Olsson Viktor Olsson

The Hidden Truth Behind Your Cloud Services: An Eye-Opener

Did you know that your cloud is not backed up? It's a common misconception that environments like Microsoft 365 and Google Workspace automatically include a backup solution. Unfortunately, this is not the case, leaving many businesses vulnerable without even realizing it. Let's take a specific example to illustrate the issue. Imagine a growing company with 15 employees, all using Microsoft 365 for daily work, collaboration, and communication. One day, ransomware strikes, encrypting valuable data and crippling the business. Panic quickly spreads as the realization sets in that the environment needs to be restored – but there's no backup. What do you do? Calling Microsoft might seem like the next step, but they can't restore your data.

Picture of Kim Halldorsson Kim Halldorsson

Want to grow on TikTok? 4 ways to get more followers & grow on TikTok.

A lot has happened on TikTok recently... There was a significant change that shook the TikTok community on January 30, 2024. TikTok announced that their partnership with Universal Music Group (UMG) would be terminated starting from February 1, 2024. This meant that much of the popular music on the platform would disappear, and creators had to adapt to a new reality.

On TikTok, creators often incorporate short music clips into their videos to participate in viral trends and make the content more engaging. Imagine creating a dance video to your favorite BTS song, only to wake up and find it muted! That's the reality for countless TikTok users after UMG withdrew its music. The question that follows now is... Can TikTok users and creators adapt, or will the platform lose its musical spark?

I have to admit... my TikTok feed wasn't the same after this change. It was disappointing... I really love music memes, cool people dancing, and I use UMG music to create new trends and fun videos myself. TikTok might not be the same without UMG music, but there are other ways to market your business and yourself on this platform.

In this post, we will explore 4 new ways to market your business on TikTok, even as the music landscape changes. Let's dive in and discover how you can continue to grow and reach your audience on this rapidly growing platform.

Picture of Sofia Johansson Sofia Johansson

Securing Your Digital World: Cybersecurity Trends and Best Practices

We live in a world where we are constantly connected, and where cybersecurity is more critical than ever. However, many continue to turn a blind eye or live by a "that only happens to others" mentality. To protect your identity or your company from the threats online, a proactive approach and an understanding of the latest cybersecurity trends are required.

In this blog post, we will scratch the surface of some key trends and tips for minimizing risks.

Picture of Ted Olsson Ted Olsson

GOOGLE CONSENT MODE V2: EVERYTHING YOU NEED TO KNOW TO NAVIGATE THE NEW DIGITAL MARKET

Data protection legislation aimed at protecting individuals' personal information has undergone significant changes in recent years, including laws such as GDPR and the ePrivacy Directive. These impose stricter requirements on how companies can collect, manage, and use individuals' data. For marketers, these laws mean higher demands for transparency in how data is used and consent obtained. Responsible data usage also becomes a reality; it's not just about compliance with the law but also about building trust with customers and creating a sustainable strategy.

The new Digital Markets Act (DMA), which comes into effect in March 2024, will bring about changes for major digital platforms, also known as "gatekeepers". DMA is a new EU regulation aimed at creating a fairer and more competitive digital market. It primarily applies to "gatekeepers", large online platforms such as Google, Facebook, Amazon, and Apple, with significant market power in their areas.

The changes DMA imposes on gatekeepers include requirements for transparency in ranking and data usage. Gatekeepers must therefore be more transparent about how they rank content and use user data.

This is where Google Consent Mode v2 comes into play. Google Consent Mode v2 is Google's response to the new Digital Markets Act (DMA). This involves an update to Google's platform of their existing tools for managing user consent for data collection and advertising.

Want to know more? Keep reading!

Picture of Emily Hörstedt Emily Hörstedt

Dive into the changes of HubSpot 2024 pricing updates

As a familiar friend in the realm of business solutions, HubSpot has been on an impressive journey since its founding in 2006. From its early days, it has grown into a powerhouse for customer relationship management (CRM) and inbound marketing. Known for its user-friendly interface, HubSpot seamlessly integrates marketing, sales, and customer service tools, catering to businesses of all sizes. Through continuous innovation, HubSpot has become a go-to platform, guiding businesses on their path to sustainable growth.

Based on this evolution, HubSpot is launching a new pricing model on March 5th, with a key emphasis on "pay as you grow" to simplify their purchasing system. Are you eager to learn more and how your company is impacted? I got your back! Keep reading...

Picture of Emily Hörstedt Emily Hörstedt

Accelerate your digital journey by adapating to rules and regulations

Lets talk a bit about Digital transformation, rules, regulations and compliance! Yepp you are right,  boring combination of something very interesting and something that is very much a necessity! But managed the right way this is a huge possibility for you to create a competitive advantage!

Here is a summary of what is going on looking at the rules and regulations that is affecting us all right now! And there are a lot of them, we are talking about DSA, GDPR, DMA and NIS2.. what are they all about??

We have made a breakdown of a few that are very important to know about! Lets have a look?

Picture of Martin Sjöström Martin Sjöström

Digital Marketing for Beginners: A Guide to Get Started

In today's digital age, digital marketing is a crucial part of every company's marketing strategy. But what is digital marketing, really?

Digital marketing may seem complex and challenging to initiate. However, with the help of this blog post and TeQflo, you can kickstart your marketing efforts today!

In this blog post, we will delve into what digital marketing is, explore various types of digital marketing that you need to be familiar with, and guide you on how to start your marketing strategy, set goals, define personas, and actually get started!

Are you ready to embark on your digital marketing journey? Let's go!

Picture of Sofia Johansson Sofia Johansson

HUBSPOT VS. WORDPRESS: WHICH CMS IS BEST SUITED FOR YOUR BUSINESS?

In today's digital age, an impressive online presence is one of the keys to a successful marketing strategy. With 97% of consumers discovering businesses through the internet, the choice of a reliable and efficient platform to build your company's website becomes a crucial decision. Among the many options available in the market, both HubSpot and WordPress stand out as powerful CMS software. But which one is the best for your business? Let's take a deep dive and compare the different aspects of both platforms.

Picture of Maia Torell Maia Torell