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ReFleQt Blog

Unleash Targeted Advertising with HubSpot Ads: A Beginner's Guide

Ever feel like paid advertising exists in a silo from your content marketing efforts? HubSpot Ads offers a more integrated approach. This blog post dives into how HubSpot Ads can become a strategic partner, working alongside your organic content to expand your reach, understand your audience better, and ultimately achieve your marketing goals.

We'll explore how HubSpot Ads can elevate the value of your existing content, glean valuable insights to inform future content creation, and craft targeted ad campaigns that resonate with your audience.

Get ready to unlock the full potential of HubSpot Ads and create a content marketing strategy that thrives on both paid and organic elements.

 
Picture of Sofia Johansson Sofia Johansson

Is gen Z rewriting the rules of the marketing funnel?

Is Gen Z is rewriting the marketing funnel, what will that do to your marketing strategy and how to market to Gen Z and upcoming generation Alpha?

A recent article publish by Vogue Business revealed that Gen Z has completely changed the way we understand the marketing funnel and that the traditional path customers take towards a purchase isn't the same anymore.

You need to forget about the linear model, because successful brands today should focus on building community, exploration, inspiration, and loyalty with their customers. You need to create seamless brand experiences that resonate with Gen Z. 

In this blogpost, we will dive deeper into the article and what generation Z (and probably future generation Alpha) expects from brands and companies in order to purchase. 

Picture of Sofia Johansson Sofia Johansson

Is Google Gemini AI (formerly Bard) your new work tool?

The launch of ChatGPT in November 2022 shook Google and was behind both Google's launches of Bard and now the latest successor Google Gemini (December 2023). Basically, no one has been able to avoid the discussions about the use of these tools, e.g. plagiarized texts created in the tool. But I think many of us, including myself, are wondering how we can use these new tools to work smarter. So I decided to test Google Gemini in Swedish and see if this is my new favorite work tool.

Picture of Henrik Börjesson Henrik Börjesson

Email Marketing & GDPR - 3 Steps to success

Do you need to consider GDPR when working with email marketing? Do you feel a bit anxious about breaking the rules and facing fines? Don't worry, I can help you navigate through the complexity. I'll guide you through everything you need to know to navigate the intricate world of GDPR and build a successful email marketing strategy.

In this blog post, we'll clarify the concept of GDPR and how it specifically impacts your email marketing. You'll gain a clear and comprehensive understanding of the regulations and how to adapt your strategy to meet all requirements. Finding the right leads is crucial to your success, so I'll present various methods for finding leads in a legal and efficient manner, whether you're purchasing leads, networking, or using social media. Once you've found your leads, it's time to build relationships and create engagement. Here, you'll receive concrete tips and advice on reaching out to them effectively, whether through email, social media, or other channels.

Don't let GDPR hinder your success in email marketing! Keep reading and learn everything you need to know to create a winning email marketing strategy.

Picture of Sofia Johansson Sofia Johansson

Streamline Contract Renewals: HubSpot Hacks for Seamless Automation

Looking to streamline contract renewals and gain an overview that saves time and minimizes manual work? You're in the right place! Today, we will delve deep into the world of HubSpot Hacks with a focus on Operations Hub. We'll explore an exciting method for automating and correcting dates with custom code. Join us as we guide you through the steps to create a smooth and efficient process for contract renewals that could revolutionize your business! In this week's blog, there will be a little more hands-on HubSpot Hacks, with a focus on the custom code part of Operations Hub!

Picture of Viktor Olsson Viktor Olsson

The Hidden Truth Behind Your Cloud Services: An Eye-Opener

Did you know that your cloud is not backed up? It's a common misconception that environments like Microsoft 365 and Google Workspace automatically include a backup solution. Unfortunately, this is not the case, leaving many businesses vulnerable without even realizing it. Let's take a specific example to illustrate the issue. Imagine a growing company with 15 employees, all using Microsoft 365 for daily work, collaboration, and communication. One day, ransomware strikes, encrypting valuable data and crippling the business. Panic quickly spreads as the realization sets in that the environment needs to be restored – but there's no backup. What do you do? Calling Microsoft might seem like the next step, but they can't restore your data.

Picture of Kim Halldorsson Kim Halldorsson

Want to grow on TikTok? 4 ways to get more followers & grow on TikTok.

A lot has happened on TikTok recently... There was a significant change that shook the TikTok community on January 30, 2024. TikTok announced that their partnership with Universal Music Group (UMG) would be terminated starting from February 1, 2024. This meant that much of the popular music on the platform would disappear, and creators had to adapt to a new reality.

On TikTok, creators often incorporate short music clips into their videos to participate in viral trends and make the content more engaging. Imagine creating a dance video to your favorite BTS song, only to wake up and find it muted! That's the reality for countless TikTok users after UMG withdrew its music. The question that follows now is... Can TikTok users and creators adapt, or will the platform lose its musical spark?

I have to admit... my TikTok feed wasn't the same after this change. It was disappointing... I really love music memes, cool people dancing, and I use UMG music to create new trends and fun videos myself. TikTok might not be the same without UMG music, but there are other ways to market your business and yourself on this platform.

In this post, we will explore 4 new ways to market your business on TikTok, even as the music landscape changes. Let's dive in and discover how you can continue to grow and reach your audience on this rapidly growing platform.

Picture of Sofia Johansson Sofia Johansson

Securing Your Digital World: Cybersecurity Trends and Best Practices

We live in a world where we are constantly connected, and where cybersecurity is more critical than ever. However, many continue to turn a blind eye or live by a "that only happens to others" mentality. To protect your identity or your company from the threats online, a proactive approach and an understanding of the latest cybersecurity trends are required.

In this blog post, we will scratch the surface of some key trends and tips for minimizing risks.

Picture of Ted Olsson Ted Olsson

GOOGLE CONSENT MODE V2: EVERYTHING YOU NEED TO KNOW TO NAVIGATE THE NEW DIGITAL MARKET

Data protection legislation aimed at protecting individuals' personal information has undergone significant changes in recent years, including laws such as GDPR and the ePrivacy Directive. These impose stricter requirements on how companies can collect, manage, and use individuals' data. For marketers, these laws mean higher demands for transparency in how data is used and consent obtained. Responsible data usage also becomes a reality; it's not just about compliance with the law but also about building trust with customers and creating a sustainable strategy.

The new Digital Markets Act (DMA), which comes into effect in March 2024, will bring about changes for major digital platforms, also known as "gatekeepers". DMA is a new EU regulation aimed at creating a fairer and more competitive digital market. It primarily applies to "gatekeepers", large online platforms such as Google, Facebook, Amazon, and Apple, with significant market power in their areas.

The changes DMA imposes on gatekeepers include requirements for transparency in ranking and data usage. Gatekeepers must therefore be more transparent about how they rank content and use user data.

This is where Google Consent Mode v2 comes into play. Google Consent Mode v2 is Google's response to the new Digital Markets Act (DMA). This involves an update to Google's platform of their existing tools for managing user consent for data collection and advertising.

Want to know more? Keep reading!

Picture of Emily Hörstedt Emily Hörstedt

Dive into the changes of HubSpot 2024 pricing updates

As a familiar friend in the realm of business solutions, HubSpot has been on an impressive journey since its founding in 2006. From its early days, it has grown into a powerhouse for customer relationship management (CRM) and inbound marketing. Known for its user-friendly interface, HubSpot seamlessly integrates marketing, sales, and customer service tools, catering to businesses of all sizes. Through continuous innovation, HubSpot has become a go-to platform, guiding businesses on their path to sustainable growth.

Based on this evolution, HubSpot is launching a new pricing model on March 5th, with a key emphasis on "pay as you grow" to simplify their purchasing system. Are you eager to learn more and how your company is impacted? I got your back! Keep reading...

Picture of Emily Hörstedt Emily Hörstedt