---
title: HubSpot: Top 5 Improvements April 2023
description: We look at the latest news from HubSpot CRM for April 2023. Among them are customer journey analysis, random sampling, and team-based goals.
image: https://www.teqflo.com/hubfs/Screenshot%202023-04-21%20at%2009.46.30.png
---
[Skip to main content](https://www.teqflo.com/en/refleqt/hubspot-top-5-updates-april-2023#main)
[ ](https://www.teqflo.com?hsLang=en)
- Show submenu for Our services Our services
- Show submenu for CRM CRM
- [CRM Partner](https://www.teqflo.com/en/crm-partner)
- [HubSpot CRM](https://www.teqflo.com/en/hubspot)
- [Monday CRM](https://www.teqflo.com/en/monday)
- [Salesforce CRM](https://www.teqflo.com/en/salesforce)
- [Website & Design](https://www.teqflo.com/en/website)
- [Digital Marketing](https://www.teqflo.com/en/marketing)
- Show submenu for IT IT
- [IT Partner](https://www.teqflo.com/en/it-partner)
- [Cloud services & Hosting](https://www.teqflo.com/en/cloud-services-hosting)
- [Computer as a Service](https://www.teqflo.com/en/computer-as-a-service)
- [IT Infrastructure](https://www.teqflo.com/en/it-infrastructure)
- [IT Security](https://www.teqflo.com/en/it-security)
- [Workspace](https://www.teqflo.com/en/workspace)
- Show submenu for About About
- [About us](https://www.teqflo.com/en/about-us)
- [Career](https://teqflo.teamtailor.com/)
- [Internship/LIA](https://teqflo.teamtailor.com/)
- Show submenu for Knowledge Knowledge
- [Articles](https://www.teqflo.com/en/refleqt)
- [Cases](https://www.teqflo.com/en/refleqt/tag/case)
- [Contact](https://www.teqflo.com/en/contact)
- en
- [Svenska](https://www.teqflo.com/refleqt/hubspot-topt-5-förbättringar-april-2023)
Open main navigation
Close main navigation
- Show submenu for Our services Our services
- Our services
- Show submenu for CRM CRM
- CRM
- [CRM Partner](https://www.teqflo.com/en/crm-partner)
- [HubSpot CRM](https://www.teqflo.com/en/hubspot)
- [Monday CRM](https://www.teqflo.com/en/monday)
- [Salesforce CRM](https://www.teqflo.com/en/salesforce)
- [Website & Design](https://www.teqflo.com/en/website)
- [Digital Marketing](https://www.teqflo.com/en/marketing)
- Show submenu for IT IT
- IT
- [IT Partner](https://www.teqflo.com/en/it-partner)
- [Cloud services & Hosting](https://www.teqflo.com/en/cloud-services-hosting)
- [Computer as a Service](https://www.teqflo.com/en/computer-as-a-service)
- [IT Infrastructure](https://www.teqflo.com/en/it-infrastructure)
- [IT Security](https://www.teqflo.com/en/it-security)
- [Workspace](https://www.teqflo.com/en/workspace)
- Show submenu for About About
- About
- [About us](https://www.teqflo.com/en/about-us)
- [Career](https://teqflo.teamtailor.com/)
- [Internship/LIA](https://teqflo.teamtailor.com/)
- Show submenu for Knowledge Knowledge
- Knowledge
- [Articles](https://www.teqflo.com/en/refleqt)
- [Cases](https://www.teqflo.com/en/refleqt/tag/case)
- [Contact](https://www.teqflo.com/en/contact)
- en
- English
- [Svenska](https://www.teqflo.com/refleqt/hubspot-topt-5-förbättringar-april-2023)
- Search
- [](https://www.teqflo.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJyWwGWeX4BHlQ5jkbf0gUa2EgrIsDS0yAfy8m%2Bd4yognhf8X0fnvHkN08jl81%2FFEQJ2HwKvWtGtNT5Wtzk%2B1G6%2BQfNaXtk2J%2Bt8ZuOrMa627OKlO%2BIh2rybQOw1bTnjAKN8AI29%2BJx4DAJlEyKNZvJQwxZqXeZATuARyCO2uqVNJTQ45qmKMAr8m%2F%2Fe3WP0kiLy1%2B1P7L%2B%2FSz8QhtH4xDUwoJuVSehrpOO&webInteractiveContentId=263454169323&portalId=4388758)
[](https://www.teqflo.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJyWwGWeX4BHlQ5jkbf0gUa2EgrIsDS0yAfy8m%2Bd4yognhf8X0fnvHkN08jl81%2FFEQJ2HwKvWtGtNT5Wtzk%2B1G6%2BQfNaXtk2J%2Bt8ZuOrMa627OKlO%2BIh2rybQOw1bTnjAKN8AI29%2BJx4DAJlEyKNZvJQwxZqXeZATuARyCO2uqVNJTQ45qmKMAr8m%2F%2Fe3WP0kiLy1%2B1P7L%2B%2FSz8QhtH4xDUwoJuVSehrpOO&webInteractiveContentId=263454169323&portalId=4388758&hsLang=en)
Search
1. [Home](https://www.teqflo.com/en/?hsLang=en) /
2. [Articles](https://www.teqflo.com/en/refleqt) /
3. HubSpot: Top 5 Improvements April 2023
[#CRM](https://www.teqflo.com/en/refleqt/tag/crm) [#HubSpot](https://www.teqflo.com/en/refleqt/tag/hubspot)
# HubSpot: Top 5 Improvements April 2023
### Viktor Olsson
HubSpot CRM consultant with experience from many HubSpot implementations.
#### April 2023 Updates!
HubSpot has released some new updates in the usual manner that make HubSpot even better!
In our previous post "HubSpot: Top 5 Improvements Q1 2023" you can read about the best updates released during Q1. In this post, we will instead focus on updates released during the month of April.
HubSpot improvements are always exciting and an excellent opportunity for our readers to take advantage of them. If you need help, we are here for you. Feel free to book an introductory meeting with us, but now let's dive into the improvements!
### New and Improved Features for April 2023
#### #5 Knowledgebase can now be further customized
Now, it is possible to manage multiple domains for your knowledge base, which allows you to tailor them even further. For instance, if you have different products or brands within your company, you can now customize your articles so that everything matches and is relevant.
#### #4 Analyze the customer journey
Now, we can finally analyze our customers' journey in more detail! With these reports, we will be able to optimize every part of our customers' purchase journey. With this new type of report, we can measure the journey between different starting points, which, in turn, enables us to identify where we start losing potential customers. How do we use this report?
By focusing on touchpoints, such as landing pages, forms, conferences, etc., we can answer questions such as:
- Which landing page generated the best conversion for a specific form?
- If our potential customers attend a webinar, does the likelihood of them booking a meeting with sales increase or decrease?
- Which of our sequences performs best in terms of converting our contacts into customers?
#### #3 Random Sampling
#### 
This feature is great when you want to make an unbiased selection from your database. This will make it easier to test different marketing emails, forms, landing pages, etc.
Another fun idea is that if you have a giveaway, you can use this function to draw the winner!
#### #2 Mandatory fields in playbooks
Now, finally, the feature to set mandatory fields in playbooks is available. Thanks to this, we can ensure data quality when using these playbooks. We can mix mandatory/optional fields in a playbook, making playbooks a very powerful tool!
#### #1 Goals for your team
Previously, we were able to set individual sales goals for our salespeople for a defined period. But now, we can also create goals based on the team, where we measure the team's performance without having to go down to each individual. Of course, we can also include personal goals that count towards the overall team goal.
#### Would you like some help?
As always, we're here for you, whether you want to talk about HubSpot's new features or have other questions about HubSpot. As a HubSpot Platinum partner, we know most things about the HubSpot platform, including websites, integrations, and master data. The easiest way is to book a [free meeting](https://meetings.hubspot.com/volsson/introduktionsmote).
### [ IT Optimizing Data for effective AI with Microsoft Copilot Microsoft Copilot can do a lot. It summarises meetings, writes reports and helps you find the right informatio…  Josefine Mellbrand Mar 18, 2026, 10:34:31 AM](https://www.teqflo.com/en/refleqt/optimizing-data-for-effective-ai-with-microsoft-copilot?hsLang=en)
### [ DIGITAL MARKETING TeQflo improves Barsebäck’s website: faster and more secure “Maia has, in a short time, helped us at Barsebäck Resort elevate our web solution to a more stable and functi…  Josefine Mellbrand Feb 17, 2026, 2:51:57 PM](https://www.teqflo.com/en/refleqt/improves-barseb%C3%A4cks-website-faster-and-more-secure?hsLang=en)
### [ IT Customer story: TeQflo x AutoConcept Insurance modernises its IT environment and secures growth “The understanding of us as a company, both business and culture, meant that TeQflo brought a great team. Jona…  Josefine Mellbrand Jan 20, 2026, 3:47:23 PM](https://www.teqflo.com/en/refleqt/kundstory-teqflo-x-autoconcept-insurance-autoconcept-moderniserar-sin-it-milj%C3%B6-och-s%C3%A4krar-tillv%C3%A4xten?hsLang=en)
Malmö, Sweden
Betselgatan 4 213 77 Malmö
Telefon: [+46 10 510 0900](tel:+46105100900)
Email: [info@teqflo.com](mailto:info@teqflo.com)
**Get in touch with us.**
- [Articles](https://www.teqflo.com/en/refleqt)
- [About](https://www.teqflo.com/en/about-us)
- [Contact](https://www.teqflo.com/en/contact)
- [Career](https://teqflo.teamtailor.com/)
Copyright © 2025, TeQflo
[Privacy policy](https://www.teqflo.com/privacy-policy?hsLang=en) | [Terms of use](https://www.teqflo.com/terms-of-use?hsLang=en)
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.teqflo.com/#organization",
"@type" : "Organization",
"address" : {
"@type" : "PostalAddress",
"addressCountry" : "Malmö",
"addressLocality" : "Malmö",
"addressRegion" : "Sweden",
"postalCode" : "213 77",
"streetAddress" : "Betselgatan 4"
},
"description" : [ {
"@language" : "sv",
"@value" : "Som din IT- och CRM-partner hjälper TeQflo dig att driva din verksamhet framåt med säkra, integrerade och innovativa tekniklösningar, anpassade efter dina mål. Vi samarbetar nära för att maximera affärsnyttan – detta är Smart Tech Flowing."
}, {
"@language" : "en",
"@value" : "As your IT and CRM partner, TeQflo helps you move your business forward with secure, integrated, and innovative technology solutions tailored to your goals. We work closely to maximize business value – this is Smart Tech Flowing."
} ],
"logo" : {
"@id" : "https://www.teqflo.com/#organization-logo",
"@type" : "ImageObject",
"contentUrl" : "https://4388758.fs1.hubspotusercontent-eu1.net/hubfs/4388758/Website/Logos/teqflo_logo.svg",
"url" : "https://4388758.fs1.hubspotusercontent-eu1.net/hubfs/4388758/Website/Logos/teqflo_logo.svg"
},
"name" : "TeQflo",
"sameAs" : [ "https://www.linkedin.com/company/teqflo-crm", "https://www.linkedin.com/company/teqflo-it", "https://www.facebook.com/teqfloconsults?locale=sv_SE", "https://www.instagram.com/teqfloconsulting/" ],
"telephone" : "Telefon: 010 - 510 09 00",
"url" : "https://www.teqflo.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.teqflo.com/#website",
"@type" : "WebSite",
"name" : "TeQflo",
"publisher" : {
"@id" : "https://www.teqflo.com/#organization"
},
"url" : "https://www.teqflo.com/"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.teqflo.com/en/refleqt/hubspot-top-5-updates-april-2023#webpage",
"@type" : "WebPage",
"description" : "We look at the latest news from HubSpot CRM for April 2023. Among them are customer journey analysis, random sampling, and team-based goals.",
"image" : "https://4388758.fs1.hubspotusercontent-na1.net/hubfs/4388758/Screenshot%202023-04-21%20at%2009.46.30.png",
"inLanguage" : "en",
"isPartOf" : {
"@id" : "https://www.teqflo.com/#website"
},
"name" : "HubSpot: Top 5 Improvements April 2023",
"publisher" : {
"@id" : "https://www.teqflo.com/#organization"
},
"url" : "https://www.teqflo.com/en/refleqt/hubspot-top-5-updates-april-2023"
}
```
```json
{
"@context" : "https://schema.org",
"@id" : "https://www.teqflo.com/en/refleqt/hubspot-top-5-updates-april-2023#breadcrumb",
"@type" : "BreadcrumbList",
"itemListElement" : [ {
"@type" : "ListItem",
"item" : "https://www.teqflo.com/en/",
"name" : "Home",
"position" : 1
}, {
"@type" : "ListItem",
"item" : "https://www.teqflo.com/en/refleqt",
"name" : "Articles",
"position" : 2
}, {
"@type" : "ListItem",
"name" : "HubSpot: Top 5 Improvements April 2023",
"position" : 3
} ]
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "BlogPosting",
"articleSection" : [ "CRM", "HubSpot" ],
"description" : "We look at the latest news from HubSpot CRM for April 2023. Among them are customer journey analysis, random sampling, and team-based goals.",
"headline" : "HubSpot: Top 5 Improvements April 2023",
"image" : {
"@type" : "ImageObject",
"caption" : "HubSpot Latest updates for April 2023 cover image",
"url" : ""
},
"inLanguage" : "en-US",
"keywords" : [ "CRM", "HubSpot" ],
"mainEntityOfPage" : {
"@id" : "https://www.teqflo.com/en/refleqt/hubspot-top-5-updates-april-2023",
"@type" : "WebPage"
},
"publisher" : {
"@type" : "Organization",
"logo" : {
"@type" : "ImageObject",
"url" : "https://4388758.fs1.hubspotusercontent-eu1.net/hubfs/4388758/Website/Logos/teqflo_logo.svg"
},
"name" : "TeQflo",
"url" : "http://teqflo.com"
},
"url" : "https://www.teqflo.com/en/refleqt/hubspot-top-5-updates-april-2023",
"wordCount" : 851
}
```