Posts by
Sofia Johansson
DIGITAL MARKETING
Color Psychology in Marketing
Have you ever thought about how colors can influence you when you shop or see advertisements? The fact is that colors affect our subconscious and can shape how we perceive brands, ads, and products. For example, when you…
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DIGITAL MARKETING
What is Sensory marketing?
What is sensory marketing and why is it so important for us marketers to understand? There is a lot written about it right now and it is tre…
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DIGITAL MARKETING
What is storytelling and how do you use it?
Have you heard of storytelling but are not quite sure what it is or how to use it? Then this blog post is for you! Storytelling is an effect…
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DIGITAL MARKETING
How to Create Personal B2B Relationships: Reaching Younger Decision Makers
In today’s fast-paced business world, simply delivering products and services is no longer enough; building strong, long-term relationships …
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DIGITAL MARKETING
Everything You Need to Know About Internships (LIA) in Digital Marketing
Applying for an internship in marketing might feel challenging, but it doesn’t have to be! By mastering some basic skills and showcasing you…
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DIGITAL MARKETING
EGC vs. UGC: What's the Difference and Why Does It Matter for Your Brand?
Most people have heard of influencer marketing and UGC, but do you know what EGC is? Understanding the difference between Employer Generated…
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DIGITAL MARKETING
The Impact of Social Proof on Consumer Behavior
In this blog post, we’ll dive into how social proof impacts consumer behavior. We’ll explore what social proof is, the different types, how …
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DIGITAL MARKETING
The Role of Augmented Reality (AR) in Modern Marketing
In this blog post, we'll explore how augmented reality (AR) is transforming the world of marketing. We'll look at how AR enhances customer e…
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DIGITAL MARKETING
AI-Driven Marketing: How to Stay Ahead of the Curve
Using AI in marketing is no longer a vision of the future – it's a strategy that businesses can leverage today. But how can you practically …
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DIGITAL MARKETING
Repurposing Content: Maximize ROI from Your Existing Assets
In today's digital landscape, marketing isn't just about creating new content—it's also about extracting as much value as possible from the …
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