UX/UI Design & Strategy
A great website isn’t just about aesthetics. It's about creating an intuitive, seamless experience that guides users and drives action. At TeQflo, we focus on both form and function to ensure your website is engaging, easy to navigate, and optimized for conversion. Our process is structured, transparent, and tailored to your business goals.
Workshops & Needs Analysis
We begin every project by understanding your business, your users, and your goals. Through interactive workshops and in-depth research, we analyze your target audience, their behaviors, and their expectations. This helps us define key user journeys and identify opportunities to enhance engagement.
Defining the user experience
With research in hand, we define the core structure of your website. This includes:
- User personas: Representations of key audience segments to guide design decisions.
- User journeys: Mapping how users interact with your site and identifying friction points.
- Information architecture: Structuring content in a way that makes navigation intuitive and effortless.
Wireframes & Prototypes
Before moving into visual design, we create low-fidelity wireframes to outline the layout, hierarchy, and functionality of key pages. This helps validate the structure before adding aesthetics. If needed we then develop interactive prototypes, allowing for early testing and feedback to refine the user flow.
Visual design
Once the structure is set, we bring your brand to life with a compelling visual identity. We design a website that not only reflects your brand’s personality but also enhances usability. Through thoughtful typography, color schemes, and interactive elements, we ensure a polished, professional, and conversion-focused design that stands out while remaining intuitive for users. This includes:
- Typography & color schemes: Enhancing readability and brand recognition.
- UI components & interactions: Ensuring buttons, menus, and animations create a smooth experience.
- Accessibility & responsiveness: Making sure the website is usable across all devices and for all users.
Usability Testing & Iteration
To ensure a seamless experience, we test prototypes or finished websites with real users, gathering feedback on navigation, clarity and ease of use. Based on insights, we refine the design to optimize usability.
Handover & Support
We also provide ongoing support to fine-tune performance and optimize for conversion over time. Designing a great digital experience is an iterative process. We continuously analyze user behavior, gather insights, and refine the design to ensure it meets evolving needs. By testing and optimizing, we help maximize engagement and conversion rates while keeping the experience seamless and effective.
CMS solutions
A Content Management System (CMS) is the backbone of a modern website, enabling businesses to manage and update their digital presence efficiently and user friendly.
A well-chosen CMS ensures scalability, security, and flexibility, allowing companies to tailor their websites to specific needs. Whether it's a corporate website, an e-commerce platform, or a dynamic content-driven site, we offer tailored CMS solutions that align with your business goals.
We also have a wide network of developers and creatives to collaborate with, ensuring that no challenge is too difficult and that we can adapt to the needs of each client.
Why we use CMS systems
We choose to work with CMS solutions because they provide a flexible, scalable, and cost-effective way to manage digital content. CMS platforms allow your businesses to:
- Easily update and manage website content without technical expertise.
- Scale your online presence as your business grows.
- Improve security through regular updates and compliance measures.
- Integrate with various third-party tools and automation solutions.
- Enhance user experience through structured content management and personalization.
HubSpot CMS
With built-in hosting, advanced content management, CRM integration and the flexibility of custom development, we leverage HubSpot Content Hub to create websites that are fast, user friendly and optimized for growth. Whether you're looking for a website that delivers personalized experiences, supports multiple languages or integrates with e-commerce platforms like Shopify, we have the expertise to bring your vision to life.
Seamless hosting & unmatched performance
With fully managed cloud hosting, your website benefits from exceptional speed, security and reliability. HubSpot Content Hub ensures:
- High uptime and performance backed by a global CDN.
- SSL security for safe and encrypted browsing.
- Automatic updates and backups to keep your site running smoothly.
Advanced navigation & user-friendly menus
A well-structured website enhances user experience and boosts engagement. With HubSpot’s Advanced Menus, we create:
- Flexible, multi-tier navigation structures tailored to your business needs.
- Seamless updates across all pages with global content.
Dynamic content & personalized experiences
Deliver the right message to the right audience with intelligent content features:
- Smart Content that adapts based on visitor behavior and CRM data.
- HubDB-powered dynamic pages for structured and easily updatable content.
Multilingual & multi-regional website capabilities
Reach a global audience with ease using HubSpot’s multilingual features:
- Simple creation of language variations for every page.
- Smart content adjustments based on visitor location and language preferences.
Drag & drop page editor with customization
Empower your team to create and update content effortlessly with HubSpot’s intuitive editor:
- Drag-and-drop page builder for seamless content creation.
- Custom-coded modules for brand-specific functionalities and designs.
Comprehensive tracking & analytics
Make data-backed decisions with HubSpot’s built-in analytics tools:
- Advanced tracking to monitor user behavior and engagement.
- SEO recommendations to optimize pages for search engines.
Landing pages
A landing page is more than just a webpage, it's a focused, goal-driven experience designed to capture attention, engage visitors, and convert them into customers. Whether you need a page for a marketing campaign, an event sign-up, or lead generation, we create landing pages that don’t just look great but work seamlessly to achieve your business objectives.
At TeQflo, we specialize in designing and developing landing pages that are tailored to your brand, optimized for performance, and built with user experience in mind. Every element, from the headline to the call-to-action, is strategically placed to guide visitors toward the desired action.
Designed for Impact
A great landing page is clear, concise, and conversion-driven. We focus on:
- Compelling Design: A professional, branded look that builds trust and engagement.
- Conversion Optimization: Strong messaging, clear CTAs, and intuitive layouts to drive action.
- Speed & Mobile Responsiveness: Fast-loading pages that work flawlessly on all devices.
- Data-Driven Performance: Built-in tracking and analytics for continuous improvement.
HubSpot Landing Pages & CRM Integrations
We like to build our landing pages in HubSpot, leveraging its powerful marketing automation and CRM capabilities. With HubSpot, we can:
- Easily integrate lead forms with your CRM to capture and manage contacts.
- Automate follow-ups and nurturing campaigns to convert leads into customers.
- Gain insights through built-in analytics and A/B testing.
- Streamline workflows by connecting with email marketing, sales tools and reporting dashboards.
Blogs built for performance
A well-structured blog is a key asset for any business looking to engage its audience, improve SEO, and generate leads. We can help you design and develop blog solutions that are visually appealing, easy to navigate and optimized for performance. Together with tools like customized solutions in HubSpot CMS we build the foundation that makes publishing and managing your blog effortless.
Designed for growth
A great blog should be easy to use, scalable and aligned with your brand. We focus on:
- Clean layouts that enhance readability and engagement.
- A clear page structure and standardized design to optimize a coherent look through all of your blog posts
- User friendly navigation, filtering of content through tags and search functions.
- Seamless publishing tools that make content updates simple.
- Fast-loading pages that look great on any device.
- Multi language variations for a wider audience.
HubSpot blogs
We often develop blogs in HubSpot, leveraging its powerful CMS and marketing automation capabilities. With HubSpot you can:
- Easily publish and manage posts with a user-friendly editor.
- Optimize content for SEO with built-in tools and analytics.
- Capture leads through integrated forms and smart CTAs.
- Connect with CRM and marketing automation for better audience engagement.
Hosting & Technical management
We help you take care of the technical details to ensure a smooth and secure launch. Our services include:
- Hosting & server management: We help set up and manage your hosting environment, whether it’s cloud-based, dedicated, or a managed CMS hosting solution, ensuring scalability, uptime, and optimal performance.
- DNS & redirects: We configure domain settings, SSL certificates, and implement redirects to maintain SEO value and prevent broken links.
- Security & performance optimization: We apply security best practices, including firewalls, regular backups, and monitoring, while optimizing site speed with caching, CDN solutions and database performance tuning.
- Ongoing maintenance & updates: From CMS updates and plugin management to bug fixes and performance enhancements, we provide continuous technical support.
- Training & support: We ensure you feel confident in managing and updating your site, offering training sessions and documentation tailored to your CMS platform.
AI for smarter websites
At TeQflo, we see AI as a powerful tool to streamline workflows, enhance creativity, and improve digital experiences. We use AI to optimize website performance, personalize user journeys, and automate repetitive tasks—always with a human touch. Whether it’s refining design, improving UX, or integrating smart automation, AI helps us deliver smarter, more efficient solutions that drive real results.
We believe in using AI thoughtfully, ensuring it supports innovation without losing the personal and strategic aspects that make great digital experiences truly impactful.
HubSpot Breeze
HubSpot’s Breeze brings AI-driven capabilities to website creation and management, making it easier than ever to build, optimize, and personalize web experiences. Whether you need to generate content, automate site updates, or enhance user engagement, Breeze streamlines the process for a more dynamic and conversion-focused website.
- Assists in generating website pages, optimizing layouts, and improving content directly in HubSpot’s CMS.
- Automates website updates, personalization, and user interactions based on visitor behavior.
- Analyzes visitor data to enhance lead qualification, suggest content improvements, and personalize user journeys.
Breeze AI availability in HubSpot plans
Breeze co-pilot is available o all HubSpot users, providing AI assistance for website management. Breeze agents & Breeze Intelligence are included in profssional and Enterprise tiers of CMS Hub, Marketing Hub, and Sales Hub, with additional functionality available as premium add-ons.